For Brands: Pay only when your campaign actually works.

PostPaid lets brands fund a campaign budget in escrow, set per-interaction prices, and pay only for engagement we can verify directly from Instagram and TikTok. No flat per-post fees, no agency retainers, no subscriptions. The 20% platform fee is included in your budget — 80% goes to creators, 20% covers infrastructure, payments, and verification.

How a PostPaid campaign works for brands

1. Fund a budget and pick which interactions you'll pay for (likes, comments, shares, views).
2. Set per-interaction prices within the typical ranges below.
3. Approve creators who apply to your campaign.
4. Only pay for verified engagement. Funds in escrow are released to creators as PostPaid reads engagement directly from each platform.

Typical per-interaction price ranges

• Like: €0.10 – €1.00
• Comment: €0.50 – €5.00
• Share: €1.00 – €10.00
• View: €0.001 – €0.01

Worked example

5,000 verified likes at €0.25 each = €1,250 in creator payouts. With a 20% platform fee included in your budget, your total budget is €1,563 — 80% to creators, 20% platform fee. No charges for posts that don't perform.

Why brands choose PostPaid over agencies and SaaS platforms

• Funds held in escrow until interactions are verified — no upfront agency invoices.
• Launch in under 24 hours instead of 2–4 weeks with a traditional agency.
• No monthly subscription — pay only per verified engagement.
• Real-time dashboard showing every verified interaction.

Compare PostPaid to Aspire, GRIN, and traditional agencies on the comparison page, or read the full pay-per-interaction guide for the strategy behind the model.