Estimate how much you can earn on Instagram, TikTok, or YouTube from pay-per-interaction creator campaigns in 2026. Enter your platform, follower count, typical engagement rate, posting cadence, and content niche, and this free calculator returns a monthly earnings range using the same cost-per-engagement benchmarks brands use to quote campaigns.
Monthly earnings = posts per month × (followers × engagement rate) × cost per engagement × niche multiplier. The calculator uses the 2026 CPE bands from our benchmark report and the tier classification from our micro-influencer guide.
At 8 posts per month on Instagram with an average 3.5% engagement rate and a beauty-niche CPE around €0.08–€0.40, monthly earnings typically fall in the €225–€1,120 range before taxes. Niche multiplier matters: B2B (2.0×–3.5×) and finance (1.5×–2.5×) can triple these figures.
Cost-per-engagement reflects commercial intent. B2B SaaS audiences are high-ticket and hard to reach, so brands pay 2×–3.5× the baseline. Finance and health adjacencies also carry multipliers because a single engaged follower can be worth a multi-hundred-euro customer. Beauty and lifestyle sit at the baseline because supply is high.
No. It's a planning figure based on 2026 market benchmarks. Real earnings vary with creative quality, brief fit, platform algorithm changes, seasonality, and the specific campaigns you accept. Use it as a realistic ceiling and floor, not a contract.
The output is the creator payout — i.e., what lands in your wallet on PostPaid after the brand's 20% platform fee has been deducted from their budget. There's nothing more to subtract on the creator side.