Free Sponsored-Post Disclosure Generator

Generate the exact sponsored-post disclosure line you need to post — per jurisdiction (US, UK, EU, Australia), per platform (Instagram, TikTok, YouTube), and per sponsorship type (paid partnership, gifted, affiliate, ambassador, giveaway). Built for creators and brands running pay-per-interaction campaigns who need to stay on the right side of FTC, ASA, EU UCPD+DSA, and ACCC rules without hiring a lawyer.

What the rules actually require in 2026

• US FTC (16 CFR Part 255): a conspicuous #ad or "Sponsored by @brand" at the very start of the caption, not buried in a hashtag block. Video formats need an on-screen text or audio callout at the start too.
• UK ASA/CAP: #ad is the only hashtag the ASA recognises — #sp, #spon, #aff, or "gifted" on its own are all non-compliant. Must be upfront and clearly legible.
• EU UCPD + DSA Art 26/27: clear commercial-communication labelling in the local language (#Werbung, #publicité, #publicidad) plus the platform's native ad label — the DSA makes the platform liable too, so toggling Paid Partnership / Branded Content is not optional.
• Gifted products (FTC + ASA, 2023–2024 update): writing only "gifted" is no longer sufficient. A gifted item counts as a material connection — #ad is still required.
• Native platform tool: hashtag alone is never enough. Instagram's Paid Partnership label, TikTok's Branded Content toggle, and YouTube's "Contains paid promotion" checkbox must also be on.

When you must disclose

You must disclose whenever there's a material connection between you and the brand — paid cash, free product, commission, discount code, ambassadorship, contest entry, or an expectation of future work. Posting about a product you genuinely bought with no brand relationship is the only case where disclosure isn't required. Ambassadorships require disclosure on every post during the contract, not just the ones with a specific brief.

This tool outputs guidance, not legal advice. For the full rulebook see the FTC Endorsement Guides FAQ, the ASA Recognition of Ads guidance, and DSA Regulation (EU) 2022/2065.

Frequently asked questions

Is "#ad" alone sufficient for FTC compliance in 2026?

Yes — when placed at the very start of the caption (before any "more..." truncation) and when combined with the platform's native paid-partnership label (Instagram Paid Partnership tag, TikTok Branded Content toggle, YouTube's "Contains paid promotion" checkbox). Buried hashtags at the end of a caption are non-compliant.

What's changed for gifted-product posts since 2024?

Both the FTC (US) and ASA (UK) tightened guidance in 2023–2024: the word "gifted" alone is no longer sufficient. Receiving a free product counts as a material connection, and posts must also carry "#ad" or "Sponsored by @brand" — gifted is a source of the relationship, not a disclosure of it.

Do disclosure rules apply to affiliate links?

Yes. Affiliate income creates the same material connection as a direct sponsorship. US FTC requires "#ad" even when the creator only earns a commission. UK ASA treats affiliate as advertising once commission is earned. "#affiliate" is recommended alongside, not instead of, "#ad".

What happens if I skip the platform's native paid-partnership toggle?

Under the EU Digital Services Act (Art 26/27, in force since 2024) the platform is co-liable for non-disclosure. Instagram, TikTok, and YouTube now enforce the native toggle more aggressively — skipping it risks shadow-banning, reduced reach, and potential strikes on monetized accounts.