How PostPaid Works

PostPaid is a pay-per-interaction creator marketplace. Brands pay only for verified engagement — no flat fees per post, no guessing. Here is how every campaign runs from start to payout.

For brands

1. Create a campaign brief — describe what you want creators to post, which platforms (Instagram, TikTok), and your budget.
2. Set per-interaction prices — choose how much you'll pay per like, comment, share, and view.
3. Fund escrow — your budget is held in escrow until interactions are verified. 20% platform fee is included in your budget.
4. Review and approve creators — creators apply to your campaign; you choose who participates.
5. Pay only for verified engagement — PostPaid reads engagement directly from each creator's social account. You pay per verified interaction, not per post.

For creators

1. Sign up and connect your Instagram or TikTok account.
2. Browse open campaigns that match your niche.
3. Apply and wait for brand approval.
4. Post approved content to your own feed.
5. Earn per verified interaction — likes, comments, shares, and views are read directly from your account. Withdraw in EUR or USD anytime.

Read the full pay-per-interaction guide for strategy and benchmarks, or estimate your earnings.